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Sprokkit Wins Gold Award for CKEFranchise.com - the Franchise Sales Website for CKE Restaurants

(PRWeb) February 7, 2007 -- Sprokkit is very pleased to announce that CKEFranchise.com, the website that it designed for the Franchise Sales division of CKE Restaurants, Inc., has been honored with a Gold Award in the category of Websites/Online Marketing by The International Davey Awards. Sprokkit has been working with CKE, which owns and operates the Carl's Jr.®, Hardee's®, La Salsa Fresh Mexican Grill®, Green Burrito® and Red Burrito® restaurant brands, in developing various tools and strategies to support its Franchise Sales Division.

The awards, which are given out every year to small creative firms that execute big ideas with big impact, are judged and overseen by the International Academy of the Visual Arts (IAVA), an invitation-only, member-based group which includes members of various distinguished organizations such as: Sotheby's Institute of Art, Yahoo!, Wired, In-sight Interactive, The Webby Awards, Theory, ADWEEK, HBO and many others.

Ned Lyerly, Senior Vice President, Global Franchise Development for CKE Restaurants, Inc. remarked, "We have been very pleased with our new franchise sales website and commend Sprokkit for a job well done. Receiving this Gold Award really gives us outside validation of what we already knew: that we have a very impressive and effective website."

Sprokkit CEO Dr. Morgan J. Arnold had this to say, "We pushed hard to develop a clean design that would mesh seamlessly with CKE's existing look and feel while at the same time providing a showcase for the company's upcoming re-branding efforts. It's commercial pop with a professional snap. Ultimately our goal was to position the website as the core of a range of activities for CKE Franchise Sales worldwide, including advertising, direct mail, email marketing and application process management. We're really happy with the result."

The website, a new franchise sales communications approach for CKE and its brands, presents comprehensive franchise information in a clean and direct manner while at the same time doing its part to market the various CKE franchise opportunities to those who might be interested. Supported by Sprokkit's proprietary email marketing engine and form creation tools, the site utilizes various online applications and interactive pages in ensuring that those who are interested don't have to look too hard to find their franchise application.

About Sprokkit
Based in downtown Los Angeles, Sprokkit (sprokkit.com) provides comprehensive design, technology and marketing services for businesses across the nation. Its design and marketing services include market research, brand identity, print design, website design, motion video, database development and marketing, and Internet marketing. Sprokkit offers advanced web-based technology services for custom web system development, shopping carts and e-commerce, and product suites geared to the franchise, restaurant, print and real estate industries.

About CKE Restaurants
CKE Restaurants, Inc. (CKE), through its subsidiaries, franchisees and licensees, operates some of the most popular U.S. regional brands in quick-service and fast-casual dining, including the Carl's Jr., Hardee's, La Salsa Fresh Mexican Grill, Green Burrito and Red Burrito restaurant brands. The CKE system includes more than 3,100 locations in 43 states and 13 countries. CKE is publicly traded on the New York Stock Exchange under the symbol "CKR" and is headquartered in Carpinteria, California.

About The Davey Awards
The Davey Awards (daveyawards.com) exclusively honor the "Davids" of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve.

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