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Mexican Law Firm Eliminates Billing Conflicts of Interest: 'I've Struck Gold With May Cruz Consultores' Says Imperial Chemical Indu

QUERETARO, Mexico (Business Wire EON) December 11, 2007 -- Now, a prominent Mexican law firm has announced it has discarded hourly billing in favor of alternate billing methods that better meet the needs of their clients. May, Cruz Consultores, a boutique international corporate, real estate and environmental firm catering to multinational clients, has virtually eliminated the concept of billing clients for time worked.

"We will use hourly billing only in very special circumstances in which it really benefits the client, or when the client insists," said managing partner Robert R. May. "But we will first offer clients other options."

Struck Gold With May Cruz

"I feel like I've struck gold with May Cruz," said Steven M. Bradford, vice president and regional general counsel for the Americas for British chemical conglomerate Imperial Chemical Industries PLC (ICI). "Over the years we have used a variety of counsel in Mexico -- large and small law firms. I struggled to find a firm with whom I had full confidence."

"May Cruz provides excellent value and expert targeted legal service," Bradford said. "Their new billing system simply shows me once again that their primary concern is for the wellbeing of the client."

"For some time we have had a fixed retainer with the firm," continued Bradford, "but recently we have had some extraordinary M&A and joint venture work that would normally have been charged separately. We were quite pleased when they made us a rather innovative proposal to enable those more complicated and time-consuming matters to be included in our standard retainer at no additional cost to us."

According to May, the ICI flurry in 2007 of complex legal work on a variety of matters, including the more than EUR 11 billion (US$16.7 billion) sale of the company to Akzo Nobel, demonstrated to the firm's partners that they could offer alternatives to hourly billing for virtually all matters while preserving its high-quality service. "The increased activity with ICI this year gave us the opportunity to be creative and give the client an attractive alternative that ensured the work was properly handled without undue expense," May said.

"May Cruz Consultores provides excellent value and expert targeted legal service" -- Imperial Chemical Industries (ICI) Regional General Counsel.

"We know that May Cruz is concerned about all of our needs and long-term interests, including managing the costs of our legal services, and that's what ICI looks for in its service providers," said Bradford. "We want experience and excellent service at a reasonable price. By using alternatives to hourly billing, we get the level of service we need and don't have to worry about unpleasant surprises when the bill comes."

According to May, the elimination of hourly billing came as the result of the firm's desire to innovate and provide added value to its services. "We have never gotten a complaint about our billing, but we believe the future of legal services will be based on fair-value billing instead of charging for time," said May. "Our firm prides itself on its leadership in providing value for our clients, and implementing a fairer billing system is just part of that continuing effort."

For more information on MAY CRUZ CONSULTORES or about Doing Business in Mexico, visit the May Cruz website by clicking here: www.maycruz.com

For information on May Cruz publications, click here: May Cruz Publications

For information on the weather in Mexico, click here: May Cruz Weather

For information on currency and measure conversions, click here: May Cruz Conversions

For information on official holidays in Mexico, click here: Mexico Official Holidays

Contact: Robert May robert.may@maycruz.com

MAY CRUZ CONSULTORES, S.C.

Libramiento Sur Poniente 802

Fracc. Campestre Italiana

Queretaro, Qro. C.P. 76080

MEXICO

Tel: +52-442-497-3737

Fax: +52-442-497-1854 (direct)

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