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Marketing for Real Estate Investors- Gold Mine Ads Explained

When it comes to marketing for real estate investors, the challenge is that oftentimes unless you are full-time in the business or have a huge infrastructure, the business of buying and selling and renting of property is transaction-oriented. Thus, when it comes to marketing for real estate investors the tendency is to only market your services when you have a specific property to sell or rent. This is a huge mistake! The smart use of gold mine ads can fix that mistake. The #1 marketing strategy for real estate investing that will propel your results is CONSISTENCY.

Now, when I talk about gold mine ads and such techniques, I'm not talking about marketing for real estate investors that is for "branding" or "top-of-mind-awareness" or any of that baloney you will hear from people trying to SELL you advertising space. You'll typically hear newspapers and print media (magazines are especially notorious for this) using the consistency angle to justify why you should always run ads in their publications so that the regular readers thereof will get to know you and see that you are professional and not going anywhere.

No, I mean CONSISTENTLY doing the marketing activities that get you RESPONSE. And here's the kicker...you don't STOP doing what you're doing-- even if you're no longer offering that property/offer/solution/deal you should...KEEP running those winning ads.

This is called using real estate gold mine ads. Using "gold mine ads" (or "ghost ads" depending on what seminars you've gone to), is a very useful technique in marketing for real estate investors.

(Disclaimer: Many licensed real estate professionals such as real estate agents are prohibited from doing things like this by statute or professional standards regulation, as they must be representing a specific property and disclose their licensure both. If this is the case for you, perhaps you can do as others I know and have your spouse run the gold mine ads- consult your professional legal counsel to ensure you comply with appropriate guidelines you operate under)

When you continue running those winning real estate gold mine ads, make two additions though.

1. Add a blind/"ghost" ad to every specific ad (especially with non-space limited stuff like Craigslist).

2. And DATABASE your responses.

Why?

Because you're going to have a list of people to offer your solution/offer/deal/property to first as SOON AS YOU GET IT/CREATE IT/BUY IT later.

When it comes to marketing for real estate investors, this is what I mean when I say "have your exit strategy going in".

Let's say you want to lease option or rent-to-own that house, ok?

It wouldn't hurt to have three dozen names, emails, phone numbers and "I'm looking for"s you harvested running Lease Option ads the LAST recent time you had a live LO deal...would it?

That is a simple strategy for lease option buyer marketing.

It's just that simple. Be smart enough to realize that EVERY call/contact/inquiry you get should be kept for use. And making that known in your ads is a winning move. It will develop a list of people looking for a specific thing you can then provide as you find/develop/acquire it- and already know that the demand is there for what you supply.

Here is a smart example of marketing for real estate investors that can provide and target that demand for the hypothetical lease option investor we just talked about...

EXAMPLE gold mine ad, tack a GENERAL ad like this:

"Buy Like Rent. No Bank Qualifying. 3/2's and 4/2's nice neighborhood $1400 a month, Flexible Down Payment- If you Want to be a Homeowner We want to Talk to You"

?onto a specific ad for a specific property or service you're already offering/doing) and you have successfully created a real estate gold mine ad.

When people call, ask them questions! Believe me, the information you acquire at this stage is the most important part of generating that inquiry and the reason you paid to run those ads in the first place.

Ask them where are they looking to live? When do they want to move or buy?

How much can they afford monthly? How much can they put down on their new home? What AREAS are their preferred places to live?

When it comes to how much they can afford, always ask: "Is that the best you can do?"

Log that info. Database it.

That's just for Lease Option buyer marketing and finding lease option buyers..

Can you now think of a dozen other uses for this technique to FIND more of the people for whom YOU are set up already specifically to SOLVE A PROBLEM for?

Exactly! The use of real estate gold mine ads is by no means limited to only finding potential lease-option tenant-buyers.

When it comes to marketing for real estate investors, it's the same as marketing for any service you can provide to people who can use it and are willing to pay for it.

Don't set your marketing up to sell a drill. Set it up to FIND PEOPLE WHO WANT AND NEED A HOLE IN THEIR WALL.

That is where using real estate gold mine ads come in extremely handy.

Danny Welsh is an editor of the real estate investing newsletter The Good Steward, with Investing Do's, Don'ts and Deals. Subscribe to the Good Steward Newsletter at http://www.hisrealestatenetwork.com today.

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