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"Beyond Buzz Garners Axiom Gold Medal and Library Journal Best Business Book 2007"
Cumberland, RI (PRWEB) March 26, 2008 -- "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing" garnered an Axiom Gold Medal award in the first annual Axiom Business Book awards, co-sponsored by Inc. Magazine and founded by the Jenkins Group.
In another great win, the must-read social marketing how-to book won the prestigious Library Journal's Best Business Book 2007 award in the Marketing/Branding category along with "Made to Fit" by Chip Heath and Dan Heath.
Read the full Library Journal article here - http://www.libraryjournal.com/article/CA6539330.html?q=Best+Business+Books+2007.
"I'm so grateful that 'Beyond Buzz' continues to gain its own word-of-mouth power and I love hearing how companies are truly engaging in authentic and real conversations with customers and seeing the real benefits in doing so," said author Lois Kelly.
"I really wanted the book to help marketers and companies embrace the future opportunities in framing their communications around the power of narrative and how it drives all of us forward and connects us in a truly invigorating and passionate way," continued Kelly.
The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are a very well-read and informed segment of the population, eager to learn about great new books that will inspire and inform them, and help them improve their careers and businesses.
Nearly 400 entries were received in this inaugural year of the contest and "Beyond Buzz" author Kelly garnered a Gold Medal nod and tied with Andy Sernovitz's "Word Of Mouth Marketing: How Smart Companies Get People Talking" for the Advertising/Marketing/PR/Event Planning category.
The full list of winners can be found here - http://tinyurl.com/36yes3.
Lois Kelly was previously the founder of Foghound Communications - http://blog.foghound.com - and currently serves as founding partner and "Social Media Beekeeper" for Beeline Labs - http://www.beelinelabs.com/about/.
Beeline Labs is a highly tuned social and communications firm dedicated to generating authentic and long-term Web 2.0 buzz for clients by tapping into the best Marketing 2.0 strategies and creating programs that not only deliver business results on their own, but also make all other traditional programs - like lead generation, events, public relations, sales support and customer communications--work much more effectively.
"Beyond Buzz: the Next Generation of Word of Mouth Marketing", is Kelly's actionable and engaging guide on how to transform traditional marketing and communication practices into two-way conversations.
Published by AMACOM (2007), the book is available for sale at Amazon - http://tinyurl.com/2toyrs, and Ms. Kelly is available for interviews as well in regard to the book and its message.
For interviews or to receive a review copy of the book please contact Nettie Hartsock, Hartsock Communications - 512-396-1067, nettie@nettiehartsock.com .
About Lois Kelly:
Lois Kelly has dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Communispace, eRoom, Copernicus, Orange and SAS Institute.
Lois' articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. She blogs at http://blog.foghound.com.
Lois is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University's fast-growing Communications Studies program. She's a graduate of the University of New Hampshire and Harvard University.
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